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Identity design for Yasha, makers of high-end Japanese kitchen knives. Founded by a collective of artisans with decades of experience in knife-making, Yasha draws from the rich history of Tsubame-Sanjo. Ever since the Edo period, this region has been proudly manufacturing hand-hammered and sharp-edged tools of the highest quality – and it still does. Yasha combines ancient tradition with modern technology to offer Japanese kitchen knives to a global audience.

work: visual identity design language: English, Japanese thanks/credits: Yasha, Mahoto Harada, Martyn Overweel, the artisans